Design for a better tomorrow
Handcrafted design,
communication & technology.
Bucharest and Brussels.
Working across borders since 2012.
We bring handcrafted design, communication and technology together for NGOs, European associations, institutions and forward thinking organizations.
Since 2012, we have built brands, websites, digital products and communication campaigns for cause-driven organisations working for social and environmental change - in Brussels, across Europe and around the world.
Explore our work- CONCORD Europe2,600+ NGOs speak through CONCORD, whose identity we redrew in 2026
- CEMR110,000+ local and regional governments behind CEMR, whose communications toolkit we built
- Biodeck65% share of Romania’s bioplastics market for Biodeck, the brand we created for Prodplast
- EFFAT12 years from our first tender for EFFAT to the new identity we drew for them
Work we are
proud of.
The trust organisations place in us often starts with one project and grows from there.
Here is a selection of identities, websites, digital products and communications created for organisations working on complex issues across Europe and beyond.
One word, drawn as many.
Visual identity and website
View case study A mark that grows from its roots.
Brand strategy and visual identity refresh
View case study A platform built around regional realities
Global and regional websites
View case study From knowledge to action.
Visual identity, communications and websites
View case study A brand for changing habits.
Brand creation and launch communications
View case study On-brand by default.
Brand system and communication templates
View case study What happens to solar panels at the end of their life?
Visual identity, icons, print and animation
Growing as one.
Brand strategy and visual identity refresh
One word, drawn as many.
Visual identity and website
Clarity and understanding
come from experience.
Sorin Pavel and Ira Potcoava, Bucharest studio
We understand organisations whose job is to change policy, represent members, communicate evidence and mobilise people.
We work to turn complexity into something people can see, understand and act on.
From understanding
to action.
We work across four connected areas:
Brand and identity
Giving organisations and projects a clear and distinctive way to present themselves.
02Websites and
digital products
Turning complex structures and information into useful digital experiences.
03Communication
and campaigns
Making important ideas easier to understand, share and act on.
04Strategy and discovery
Understanding audiences, content, organisations and problems before we start designing solutions.
Human by design
But we do not believe creativity should be outsourced.
AI has made acceptable work easier to produce. We believe that makes original work more valuable, not less.
How we use AI
Clients who put
their trust in us.
For more than a decade, NGOs, European associations and institutions have trusted us with the things that shape how they are seen, understood and experienced.
years of working
across borders
A product of
the European dream.
Penrose started in Amsterdam, later made Bucharest its home and it works in Brussels.
In many ways, we are a product of a very European idea: that borders should not limit where you can work, who you can collaborate with or what you can build together.
The people behind Penrose
Our clients are based in 20 countries and 34 cities.
- Romania: Ploiești, Bucharest
- Netherlands: Amsterdam, Leiden, The Hague, Rotterdam, Eindhoven
- Italy: Ispra, Rome
- Belgium: Antwerp, Leuven, Brussels
- United Kingdom: London
- Sweden: Stockholm
- Switzerland: Gland, Geneva
- United States: New York, Washington
- Kenya: Nairobi
- Burkina Faso: Ouagadougou
- Hungary: Érd, Budapest
- Germany: Berlin, Freiberg, Ismaning, Munich
- France: Paris
- Morocco: Rabat
- Austria: Vienna
- Slovenia: Ljubljana
- Spain: Valencia
- Cyprus: Nicosia
- Croatia: Zagreb
- South Africa: Nieuwoudtville
Let’s shape
what comes next.
Better ideas need clear identities, useful tools and communications that move people.
If you are working to change the world, we should talk.
