Ira Potcoava
Chief Executive Officer
About us
We believe words, design and technology can be a force for good in the world.
Why it matters
There is a lot of grey in the world we live in. But why you work, who you work for and how you choose to do that work matter.
For us, that means using our skills to help organisations across Europe and beyond, working for social and environmental change communicate more clearly, build better tools and make a stronger case for the future they want to create.
This is, perhaps, more important than ever.
Our story
A product of the European dream
Penrose was founded in Amsterdam in October 2012.
From the beginning, our work has been shaped by Europe: by organisations working across borders, by the institutions and associations that make up the Brussels world, and by the idea that collaboration should not stop at national boundaries.
Today, we are based in Bucharest, while much of our work continues to connect us with Brussels and with organisations across Europe and beyond.
In that sense, Penrose is a product of the European dream: founded in one European city, built in another, and shaped by more than a decade of working across borders.
The team
The people of Penrose
Sorin Pavel
Founder
Mihai Tonsciuc
Account Manager
Mircea Șerdin
Chief Technology Officer
Bogdan Pârvulescu
Senior Developer
Cristi Lungu
Senior Developer
Andrei Cotruț
Art Director
Viorel Ungureanu
Senior Graphic Designer
Cătălina Puiu
Graphic Designer
Elena Reghintovschi
UX/UI Designer
Human by design
For better or for worse, we think AI is changing the way all of us work. In many ways, it already has.
We use it where it makes sense: to support research, check accessibility and technical requirements, work through large amounts of information and make repetitive tasks faster.
But we do not believe creativity should be outsourced.
Ideas, judgment, curiosity, taste and the ability to understand another human being are at the heart of good design and communication. They are also part of what makes us human.
That is why we still take enormous pride in making things ourselves: drawing, writing, designing, illustrating, animating, thinking and arguing our way towards the right answer.
Technology can help us do better work. It should not make the work less human.
AI has made acceptable work easier to produce. We believe that makes original work more valuable, not less.
Let’s build something that matters
If you are working to change something for the better, we would like to hear from you.