Four connected disciplines

Fourteen years of work teaches you a lot.

One of the most important things we have learned is that being good at everything is not the same as being great at the things that matter.

Over time, we have become very clear about where we do our best work: helping organisations define who they are, build useful digital products, communicate complex ideas and understand the problems they need to solve.

These are the areas where our experience runs deepest.

Identity

Brand and identity

We help organisations understand how they should present themselves, then build the systems that make that identity useful in the real world.

Our work often starts with positioning and visual direction, but it rarely stops at a logo. We create identities that can work across teams, publications, websites, campaigns, presentations and everything in between.

What we do

  • Brand strategy and positioning
  • Visual identity systems
  • Logo design and identity refreshes
  • Typography and colour systems
  • Illustration and custom iconography
  • Art direction
  • Brand guidelines
  • Presentation and document templates
  • Motion principles and animation
  • Campaign identities
  • Rollout and implementation support
CONCORD business cards, hot pink and white, laid out in a gridSeen inCONCORD EuropeOne word, drawn as many.
Digital

Websites and digital products

We design and build digital experiences for organisations with complicated content, structures, audiences and internal workflows.

That can mean a public-facing website, a member platform, a data product, a mobile app or a tool that helps people find and understand complex information.

We work across the full process, from discovery and information architecture to interface design, development, testing and long-term support.

What we do

  • Digital strategy
  • User research
  • Information architecture
  • UX and UI design
  • Website design and development
  • CMS architecture and implementation
  • WordPress and custom development
  • Member and community platforms
  • Digital products and web applications
  • Mobile applications
  • Search and content discovery
  • Data visualisation
  • Maps and interactive tools
  • Multilingual platforms
  • Accessibility and WCAG compliance
  • Performance and technical optimisation

Hosting, security and maintenance

For some clients, our role continues long after launch.

We host and maintain websites, applications and intranets, and in some cases manage the underlying infrastructure that keeps them running.

That can include server management, deployment, monitoring, backups, security hardening, updates, incident response, performance optimisation and ongoing maintenance.

We focus on the digital platforms we build and support. We are not a general IT helpdesk.

The 2025 IPPF homepage in a browser window, with the mobile homepage on a phone in frontSeen inIPPFA platform built around regional realities
Communication

Communication and campaigns

We help organisations turn policy, research, evidence and advocacy priorities into communications that people can actually understand and use.

Sometimes that means a campaign. Sometimes it means a report, a visual system, a set of illustrations or a toolkit that has to work across multiple channels and audiences.

The common thread is making complex ideas clearer without making them simplistic.

What we do

  • Campaign concepts and visual identities
  • Communication strategy
  • Reports and publications
  • Editorial design
  • Data storytelling
  • Infographics
  • Illustration
  • Social media assets
  • Digital campaign materials
  • Presentation design
  • Toolkits and templates
  • Animation and motion graphics
  • Advocacy materials
  • Event and conference communications
A CEMR brand campaign billboard on a tree-lined streetSeen inCEMROn-brand by default.
Understanding

Strategy and discovery

Good work starts with understanding the problem properly.

We use research, interviews, workshops, analytics, content reviews and technical discovery to understand the organisation, its audiences and the systems already in place.

This helps us make better decisions before time and budget are spent building the wrong thing.

What we do

  • Stakeholder interviews
  • Discovery workshops
  • Audience research
  • User research
  • Content audits
  • Analytics reviews
  • Competitor and landscape analysis
  • Sitemap and information architecture reviews
  • Technical discovery
  • CMS and platform assessment
  • Digital strategy
  • Product definition
  • Requirements gathering
  • Roadmaps and prioritisation
  • Accessibility reviews
  • Content and governance recommendations
Ira Potcoava at her desk, pen in hand, thinkingIn the studioIra PotcoavaBucharest studio
Connected by design

The best work rarely happens in one discipline

A brand project may lead to a new website. A website may uncover problems with content, search or internal workflows. A communication campaign may need research, illustration, motion and a digital product to work properly.

We bring these disciplines together when the problem requires it.

Tell us what you are working on