CEMR commissioned Penrose CDB to develop a renewed brand system and a complete library of communication templates to strengthen coherence and speed up internal and external production.
- ClientCouncil of European Municipalities and Regions
- WorkBrand system and communication templates
- TimeframeMarch 2025 to September 2025
- StatusIn use
The work
01Instead of one-off layouts, we delivered a modular system: reusable blocks, repeatable page structures, and predictable typography rules—so outputs are on-brand by default and easy to assemble in Canva.
02The guidelines define a layered-image approach using a soft blur so text remains readable while the image still carries mood and meaning.
03This creates a consistent “CEMR look” across reports, section openers, and campaign materials.
04A high-contrast typographic hierarchy (bold, clear headlines with a more text-friendly body style) to support long documents and policy content.
05The visual identity combines institutional credibility with a modern editorial feel.
CEMR’s communications span formal policy outputs, institutional correspondence, social formats, and video—often produced by different team members under time pressure.
Penrose
- Brand system and guidelines
- Canva templates in English and French
- Presentation, document and social templates
- Video style guide
- Instructions and handover
Penrose team names to confirm.